Julien
Masson

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Strategic Digital Marketer with 15 years experience with a strong focus on performance marketing, lead acquisition and business growth.


  • - Capable of defining and implementing a digital marketing strategy in its entirety to achieve the business strategical objectives
  • - Expertise backed with strong data-driven results running large-scale, integrated PPC programs with a focus on SEM, SMO and affiliation
  • - Responsible for managing, mentoring and growing the skills of a dozen junior PPC specialists
  • - Great understanding of complex reporting and analytical systems and how to integrate them with marketing automation due to my computing background

Main brands I worked for

Experience

Euranka
Sep 2015 - March 2021
Head Of Digital Marketing

  • • Manage a PPC program running in 30+ countries in 15+ languages
  • • Hire, train and manage a team of PPC specialists (up to 4 members)
  • • Design the reporting and tracking system to aggregate data sourced from 50+ partners
  • • Define the PPC strategy and identify growth opportunities

Peak Digital
Jan 2019 - Jul 2020
PPC Director

  • • Manage a team of 7 PPC specialists
  • • Responsible of the PPC strategy for all clients
  • • Provide ongoing support, training and development for the team
  • • Assist the sales team to grow revenue with new clients and existing clients

Kenshoo
Nov 2014 - Jul 2015
Account Manager

  • • Provided initial and ongoing training to clients to enable them to effectively use the platform
  • • Assisted clients in implementation and usage of Kenshoo Search and Social products
  • • Provided search and social marketing best practices and strategy recommendations

Reprise Media
Nov 2012 - Aug 2014
Search Specialist

  • • Managing digital campaigns for blue-chip clients including ING Direct, Microsoft, Federal Government of Australia, MasterCard, Hyundai, KIA, LEGO. (Up to $1,000,000 media spend / month)
  • • Supervising 3 Search Executives to help them implement optimisation strategies across their portfolios.
  • • Creating AdWords scripts across the portfolio to automate reporting, analysis and structure verification.
  • • Defining best practices guidelines, processes and tools to improve the team's efficiency.

Freelance
Jul 2010 - Jan 2012
Google Ads Expert

  • • Managing digital campaigns for SMB across different verticals: Retail, Professional Training, B2B, Finance.
  • • Creation and implementation of landing pages optimised for lead capture.
  • • Conversion Rate Optimisation with heat maps, Google Website Optimiser, Google Analytics

PumpUp
Sep 2009 - May 2010
Traffic Manager

  • • Managing digital campaigns for SMB across different verticals.
  • • Creation and implementation of landing pages optimised for lead capture.
  • • Conversion Rate Optimisation with heat maps, Google Website Optimiser, Google Analytics.

Micimmo
May 2007 - Jun 2009
Webmaster

  • • PHP/ MySQL/Javascript development
  • • Managing Google Adwords campaigns to generate leads
  • • SEO for the company

Octeo
Sep 2005 - Nov 2006
Web Project Manager

  • • PHP/ MySQL/Javascript development
  • • SEO for the company website

Skills

  • Digital Strategy
  • Google Ads
  • SEO
  • Facebook Ads
  • Reporting automation
  • Tracking